Copywriting

Writing for different startups, lone CEOs, and global corporations helped me to get familiar with a range of industries, tones and voices.

Speak to your audience

On average, you’ve got 15 seconds to get your
message across. Your website is only as strong
as the voice you give it. People scan sites and
headlines can make or break their expectations,
influence interest, and an impression. If people
can’t easily and clearly capture what you offer,
they’ll leave.

The most common challenges I notice:

Too wordy
Unclear messaging
Drowning in flowery language without substance
Voice doesn’t match audience

My process

Who are you targeting? How do they speak? What do they need to hear about your product to trust and need it?
What’s your space like? Do you already have a design template? What tools can we collaborate in?
What are your constraints and must haves? What are your key messages? What makes you stand out?
What can I absorb? Throw as much information to me as possible. The more I can digest, the more accurate I can write – don’t worry about complexity.
How can we simplify? I untangle and extract the core messages to ensure that it’s clearly heard, written in a way that even your grandmother can understand.

Copywriting examples

Incorporating search optimization (SEO) keywords while following the tone and voice for every client I work with.

Structures from scratch

Just a few copywriting examples prior to design – sometimes clients prefer an overall written structure with visual content hiearchy before tackling the designs.

This portion is from a list of features that a web design company wanted to highlight.
I replaced the jargon (crawl, indexing) to make it more digestible, conversational, relatable, and human.
Altered the text to focus more on what the customers would get (higher rankings).